Brand Identity & Logo Design
Strong branding is more important now than it has ever been, with the freedom of the internet, people are difficult to convince, and with the rise of social media, even more difficult to surprise. Branding is not just important in cities anymore, it surrounds us, from my hometown of Torquay, Devon, all the way to Torquay in Victoria, Australia.
The core of any business or charity, this is the way you are portrayed to any stakeholder, from your flyers to Facebook posts, business cards to billboards: this is your profile picture for the entire world. Branding goes way beyound your logo, it is your fonts, specific colours, tone of voice, even your materials. Fortunately for you, this is what I have studied and practised since my teens. Feel free to ask me any questions about this via my contact page.
Logo design serves as device for your brand. It is the integral mark, sometimes designed before your brand identity, sometimes after. It is a part of graphic design that everyone is familiar with, hundreds of logos are consumed by us visually everyday, they are unavoidable and memorable (at least the good ones are). Visit my portfolio page for full examples of my logos, below are various marks for you to take a look at.
Branding in Practice
For start-up businesses, branding yourself can present the biggest headache- especially if you have no ideas or inspiration. In this instance, it is best to hire a graphic designer. Sometimes, existing brands with client bases get a bit lost, normally this is due to inconsistency and just needs reeling back in and refining. For times like these, hire a graphic designer. Businesses and entrepreneurs change directions all time to better suit the current market, in these situations, I would recommend hiring a graphic designer.